The name "Shoot Shack" has been federally trademarked with yours truly as the owner! That means the name is mine, and only KaBloom Studios clients get the 'Shoot Shack.' Lucky you! :)
Intellectual property law is such a fascinating field. One that is often times easily overlooked and misunderstood. According to Wikkipedia, "Intellectual property (IP) is a legal field that refers to creations of the mind such as musical, literary, and artistic works; inventions; and symbols, names, images, and designs used in commerce, including copyrights, trademarks, patents, and related rights. Under intellectual property law, the holder of one of these abstract properties has certain exclusive rights to the creative work, commercial symbol, or invention by which it is covered."
So... basically, when someone produces a creative work, whether they shot a photo, wrote a song, or named a rockin' photo booth.... they own the rights to that property (even if it is not officially registered). Registering it documents it and provides legal grounds for claim of ownership.
Kinda exciting stuff, if you can stomach the legal fees involved. :)